Campbell Family Homes is an assisted living company in the Southwest region of Wisconsin. They have been in business for over ten years. The font I chose is similar to the font used at City Hall, a nod to the town’s history and a testament to the long term devotion of this small business to creating a harmonious home environment. I sampled the color palette from a photo I took of the local landscape. The community they create with the residents and staff are based on a set of virtues to live by as part of Campbell Family Homes: Respect, Independence, Ability, Goals, Unification and Honesty. Each heart segment woven into the abstract icon represents a virtue.