HOBO BAY

Hobo Bay is an online jewelry thrift store specializing in vintage, retro and modern pieces. I hand lettered the logo, created the brand identity and executed the product photography as well. The main focus of the Hobo Bay experience is an exquisitely curated boutique vibe that also saves you money. The immersive website I designed features targeted messaging based on merchandising initiatives and parallaxing for both the graphic elements and photos.